We talk a lot about the clarity of communication. To me that means how easy it is for a person in our audience to grasp what we are saying.
This is, I suggest, only ground level for powerful business communication.
The next level is to deliver a high-quality message. By my way of thinking this is a message that is not just clear, but which delivers significant value.
In most situations this requires a good degree of synthesis, and I thought sharing four key questions we ask might help you assess the quality of your own communication.
To test the quality of our messaging, we ask ourselves what level of message we have used.
- Level 1 – Is this a piece of data? A piece of data is a fact. For example, '10 widgets'. This is not a message, but rather a stand alone piece of information.
- Level 2 – Is this a topic? A topic is a category, eg ‘Options'. This explains what you are discussing, but not what you are saying. On its own, it is not a quality message.
- Level 3 – Is this a summary? A summary is useful when explaining what you found in some analysis. For example: “We sold 10 widgets more last week than we have sold over the past year”. It is an observation and tells you what your data set ‘says'.
- Level 4 – Is this a powerful message? A powerful message delivers the most value of any. It synthesises, which means it draws an inference from the information and says what it means. It involves taking a risk and is where the value lies.
I encourage you to review the three most recent pieces of communication you have prepared and assess what level your communication was at.
If you find very few level 4 messages ask yourself why and see if you can level them up in your next piece.
I hope that helps and look forward to bringing you more next week.
PRESENTED BY DAVINA STANLEY
I love what I do.
I help senior leaders and their teams prepare high-quality papers and presentations in a fraction of the time.
This involves 'nailing' the message that will quickly engage decision makers in the required outcome.
I leverage 25+ years' experience including
- learning structured thinking techniques at McKinsey in Hong Kong in the mid 1990s before coaching and training their teams globally as a freelancer for a further 15 years
- being approved to teach the Pyramid Principle by Barbara Minto in 2009
- helping CEOs, C-suite leaders and their reports deeply understand their stakeholder needs and communicate accordingly
- seeing leaders cut the number of times they review major papers by ~30% and teams cut the amount of time they take to prepare major papers by ~20%*
- watching senior meetings focus on substantive discussions and better decisions rather than trying to clarify the issue
My approach helps anyone who needs to engage senior leaders and Boards.
Recent clients include 7Eleven, KPMG, Mercer, Meta, Woolworths.
Learn more at www.clarityfirstprogram.com
(*) Numbers are based on 2023 client benchmarking results.