This week's StorySlam MasterClass surfaced several important issues, including the use of emotions when persuading others.

It turns out that using emotion is a double-edged sword.

  • If used well, they can help your audience grasp and engage more with your message.
  • If over used, they make your audience skeptical.
  • If under used, they switch your audience off.

The discussion in the last 15 minutes of this week's MasterClass flushes this out more fully.

Join the Clarity Hub to find the MasterClass recording in the Past Events area. You will find the exercise as a download alongside the recording so you can practice your structured thinking skills too.

I hope that helps. More next week.

Kind regards,

PS – I am proofing the last section of the first of my two upcoming books: Engage: How to lift the quality of your team's board papers without rewriting them yoursel. Learn more here.