How to use structured communication techniques to develop a strategy (not just describe it)

How to use structured communication techniques to develop a strategy (not just describe it)

Two of this week's coaching sessions shone a very bright light on how storylining is about much more than ‘putting words on a page'. It's about surfacing the ideas that we want to convey.

So, this week I will focus on how you can use a storyline rather than how you build one.

Let me give you the high level story first and then explain by way of example.

  • As you may know, a storyline is a tool for mapping ideas, which can also be described as a ‘thinking machine'.
  • The thinking rules that make the ‘machine' work provide an opportunity to use storylines to develop our strategies not just describe them.

As you may know, a storyline is a tool for mapping your ideas, which can also be described as a thinking machine.

​​One of my old colleagues went so far as to call it an ‘insight engine'.

This is true if we understand the rules that hold our ideas together and use them to test whether the ideas on a page ‘fit'. If they don't, we can use the rules to work out what is wrong and to strengthen or replace the ‘misfit' ideas.

This both pushes and guides us so we think harder and communicate more impactfully because our ideas are more impactful.

In the classic sense, we can use storylines to prepare our communication so we engage our audiences better.

The thinking rules that make the ‘machine' work provide an opportunity to use storylines to develop our strategies, not just describe them. This can be particularly effective when we collaborate with our colleagues.

This is where this week's coaching comes in.

In both sessions we needed to prepare a story that the participants would deliver to their senior leadership in our final workshop together.

The stories needed to be practical and focus on live problems that were substantive enough to engage their leaders.

The challenge for these two groups was that they were not in the midst of a natural paper cycle, and so didn't have anything big enough to share.

Our solution was to use our storylining session to address a problem that they had not yet thought through fully and come up with a solution.

In one case the team developed a strategy for fine tuning their recent organisational transformation to agile ways of working. In the other, they did two things. They

  1. developed a new business case template that enabled them to use a storyline to convey their case in two pages rather than the eight that the previous template had required.
  2. pitched and gained approval for the new template from their Tribe lead and CEO in the final Wrap workshop

It worked a treat, so I wanted to explain how we used the storyline as a tool to help them work out what their strategy was, not just describe it.

It has a deeper purpose which you can take advantage of once you really lean into the storylining rules.

I hope that helps and look forward to sharing one more insight with you before I head away for our summer break closer to Christmas.

Kind regards,
Davina


PRESENTED BY DAVINA STANLEY

Davina has helped smart people all over the world clarify and communicate complex ideas for 20+ years.

She began this work when she joined McKinsey & Company as a communication specialist in Hong Kong where she helped others use the Minto Pyramid Principle.

She continued helping others when living in New York, Tokyo and now back in Australia where she was approved by Barbara Minto herself to teach Pyramid.

Her clients include experts across many disciplines across Australia, Asia Pacific, New Zealand, the UK and the US. She currently coaches a number of C-suite executives as well as many mid-level folk and the occasional graduate.

Get her 4 Tips for Communicating Complex Ideas here.

Interview – Building A Winning Career

Interview – Building A Winning Career

Well, Bill certainly did not disappoint in this morning's interview!

Bill shared career insights that are hugely relevant to all of us, no matter where we are in our careers.

He gave me a new idea for addressing current challenge and judging by the chat messaging others found the same.

I encourage you to take the time to watch the recording below and to consider working with him further. There are three ways to do this:

#1 – Grab a copy of his new book Building a Winning Career, which launched today. He is offering the Kindle version for about $10 for the coming two weeks to make it affordable to everyone, as well as physical copies which Australians can order directly from him, or those overseas can access via online book stores.

#2 – Learn more from him in our two coming Clarity First sessions. The first will be a book discussion and the second a working session to help those present. Clarity First registration is open until 9 December to allow you to join early for the February program.

#3 – Receive a free copy of Bill's book if you are one of the first 10 people to join Clarity First this week.

>> Register here

PRESENTED BY DAVINA STANLEY

Davina has helped smart people all over the world clarify and communicate complex ideas for 20+ years.

She began this work when she joined McKinsey & Company as a communication specialist in Hong Kong where she helped others use the Minto Pyramid Principle.

She continued helping others when living in New York, Tokyo and now back in Australia where she was approved by Barbara Minto herself to teach Pyramid.

Her clients include experts across many disciplines across Australia, Asia Pacific, New Zealand, the UK and the US. She currently coaches a number of C-suite executives as well as many mid-level folk and the occasional graduate.

Get her 4 Tips for Communicating Complex Ideas here.

How to be ‘compelling’ rather than just ‘clear’ when communicating

How to be ‘compelling’ rather than just ‘clear’ when communicating

Have your senior leaders ever told you they have been ‘swept away' by your recent paper?

It was a first for my client, a Chief of Staff at a national brand too. She was thrilled when her Chief Legal Officer said he was ‘swept away' by her recent SLT paper.

Nobody had ever said something like that about her communication before.

This drew out a fabulous discussion about the difference between being ‘clear' and being ‘compelling' in our communication.

If we communicate clearly, our audience understands us with relative ease.

If we communicate in a way that is compelling, our audience is engrossed in our material. Swept away, even.

But, how to make the shift from being understood, to sweeping our audience away?

It helps to understand what I call the value ladder, which describes the difference between the value individual statements within our communication offer.

 

It sounds like my client was operating at the ‘artistry' level.

Here's a challenge for you: take a look at the last few papers you have delivered.

  • How would you rate them?
  • What could you do to lift them up a level so they deliver more value?

I hope that helps. Have a great week.

Warm regards,
Davina

 

Podcast Series: From Idea to Impact

Episode 1 – Avoiding common communication traps
Episode 2 – Communicating insight vs information
Episode 3 – Delivering communication is the easy part
Episode 4 – The value of thinking top down
Episode 5 – How to get the information you need to deliver powerful communication
Episode 6 – How to collaborate for greater clarity and productivity

Please do tell your friends and colleagues about them too.

PRESENTED BY DAVINA STANLEY

Davina has helped smart people all over the world clarify and communicate complex ideas for 20+ years.

She began this work when she joined McKinsey & Company as a communication specialist in Hong Kong where she helped others use the Minto Pyramid Principle.

She continued helping others when living in New York, Tokyo and now back in Australia where she was approved by Barbara Minto herself to teach Pyramid.

Her clients include experts across many disciplines across Australia, Asia Pacific, New Zealand, the UK and the US. She currently coaches a number of C-suite executives as well as many mid-level folk and the occasional graduate.

Get her 4 Tips for Communicating Complex Ideas here.

An idea to help you visualise complex ideas

Steve Jobs famously said no to PowerPoint.

“It's not you, it's us”, he said.

“PowerPoint presentations somehow give permission to gloss over ideas, flatten out any sense of relative importance, and ignore the interconnectedness of ideas,” he is quoted as saying in Working Backwards by Colin Bryar and Bill Carr.

While I agree that PowerPoint is notoriously difficult to get right, you know that I agree wholeheartedly about the sense of relative importance and interconnectedness of ideas.

I've built a career out of helping people with these two things.

I am also a realist and note one other significant challenge in the PowerPoints I see every week: making the visuals simple and clean, particularly when communicating complex ideas.

So, I am offering a 25-page library of ‘cut and paste' images that might help you.

My colleague Neil Young has put them together and invites us to share them.

I personally find them useful and hope you will also. Download here.

PRESENTED BY DAVINA STANLEY

Davina has helped smart people all over the world clarify and communicate complex ideas for 20+ years.

She began this work when she joined McKinsey & Company as a communication specialist in Hong Kong where she helped others use the Minto Pyramid Principle.

She continued helping others when living in New York, Tokyo and now back in Australia where she was approved by Barbara Minto herself to teach Pyramid.

Her clients include experts across many disciplines across Australia, Asia Pacific, New Zealand, the UK and the US. She currently coaches a number of C-suite executives as well as many mid-level folk and the occasional graduate.

Get her 4 Tips for Communicating Complex Ideas here.

How to discuss risks with decision makers?

How to discuss risks with decision makers?

When talking about the risks in a recent Board paper with two SLT members, one of them said something very interesting.

The risks section SHOULD make us feel uncomfortable.

The CTO's view was that if we highlight the things that are keeping us up at night and can demonstrate how well we have thought them through they will trust us more.

I found this interesting as I at times see risks being discussed in a ‘tick a box' fashion or alternatively being played down to reduce political rather than practical risk.

Given his view was so clear and strong vs what I so often see, I wanted to unpack his reasoning to help you too …

If we do share what keeps us up at night three things will happen. We

  • can be confident that the leadership will trust us
  • will enjoy a much more robust discussion that leads to a better outcome for the business
  • might just sleep better

If, alternatively, we are ‘gilding the lily' by only discussing the positives, leaders won’t trust us – and neither they should.

In his words: if we play it safe we would let both them and ourselves down as it demonstrates that we

  • haven't thought our proposition through deeply enough to be taken seriously
  • aren't ready to handle the inevitable risks we will face in delivering on our commitments
  • lack the courage to lead

This was food for thought to me and will push me to focus more intently on how risks are articulated in communication I help my clients prepare.

What about you?

How openly do you discuss the risks as you see them when lying awake at night?

I hope that helps. More next week.

Kind regards,
Davina

PRESENTED BY DAVINA STANLEY

Davina has helped smart people all over the world clarify and communicate complex ideas for 20+ years.

She began this work when she joined McKinsey & Company as a communication specialist in Hong Kong where she helped others use the Minto Pyramid Principle.

She continued helping others when living in New York, Tokyo and now back in Australia where she was approved by Barbara Minto herself to teach Pyramid.

Her clients include experts across many disciplines across Australia, Asia Pacific, New Zealand, the UK and the US. She currently coaches a number of C-suite executives as well as many mid-level folk and the occasional graduate.

Get her 4 Tips for Communicating Complex Ideas here.