When we think of creativity, it is easy to think of freedom, a lack of rules – even to the point of anarchy.

Creativity after all is all about finding new and different ways of doing things, whether through visual art or other forms.

And yet even artists like Picasso who found radical new ways to represent ideas visually tell us that we must first understand the rules to break them.

Wouldn’t it be a great paradox, though if we took this a step further to suggest that rules actually stimulated creativity?

When reading the weekend paper my husband spotted an article that proved this point.

An inner city couple living in a 130 metre warehouse apartment suddenly found themselves in a fix: they were about to have a child and yet did not want to move.

But … how could you raise a family in an apartment of such miniscule proportions?

No, let’s rephrase that: how could you enjoy raising a family in an apartment of such miniscule proportions?

Given their strong attachment to their apartment and their neighborhood the couple approached an architect to see what could be done. In doing so they came up with some ingenious solutions to everyday problems that they would not have identified had they decided to relocate to the burbs.

For example, by creating an under-floor storage space they created the best toy box I have ever heard of.

Imagine being able to lift a floor panel and sweep the toys all into the cavity before putting the lid back on. The pack-up would be fast and require no ugly plastic containers to line the walls of multi-purpose rooms.

I cannot imagine anybody coming up with this ingenious solution without the strict limitations of space that their 130-metre apartment provided.

So too do the limits imposed by structured thinking drive creativity in communication.

When introducing structured thinking to our clients it is not uncommon for people to rail against them.

Last week a client preparing a speech experienced just this.

She needed to persuade a new cohort of students to think – and behave – differently about the way they prepare for entering the workforce at the end of their MBA.

In working through the context, trigger, question structure at the start of her presentation we not only gave her steps to follow to create a functional speech, but also demonstrated how adhering to structure can radically change what you are going to say.

Her story went from something focused on what she wanted to achieve to something that would engage her audience.

Rather than asking “How can we get MBA students to use our services?”,  she changed the question to be “How can we inspire the MBA students to start building their personal brand closer to the start of their program than the end?”.

Naturally, the story that followed the second question was quite different than the first.

Click here to get some more ideas about how structure can help you radically change what you need to say – and help you get the elite results you want.


I love what I do.

I help senior leaders and their teams prepare high-quality papers and presentations in a fraction of the time.

This involves 'nailing' the message that will quickly engage decision makers in the required outcome.

I leverage 25+ years' experience including

  • learning structured thinking techniques at McKinsey in Hong Kong in the mid 1990s before coaching and training their teams globally as a freelancer for a further 15 years
  • being approved to teach the Pyramid Principle by Barbara Minto in 2009
  • helping CEOs, C-suite leaders and their reports deeply understand their stakeholder needs and communicate accordingly
  • seeing leaders cut the number of times they review major papers by ~30% and teams cut the amount of time they take to prepare major papers by ~20%*
  • watching senior meetings focus on substantive discussions and better decisions rather than trying to clarify the issue

My approach helps anyone who needs to engage senior leaders and Boards.

Recent clients include 7Eleven, KPMG, Mercer, Meta, Woolworths.

Learn more at www.clarityfirstprogram.com


(*) Numbers are based on 2023 client benchmarking results.