PowerPoint or prose…?

PowerPoint or prose…?

I didn't expect the results from my ‘quick and dirty' prose v PowerPoint survey to land where they did. 

Let me share the findings and observations with you and draw my conclusion.

The findings In asking people what communication form their organisations use for discussing important decisions, prose wins hands-down. Here are the results:

  1. Mainly prose – 292 clicks
  2. A mix of prose and PowerPoint – 165
  3. Mainly PowerPoint – 155

My observations I was surprised at the degree of the skew toward prose given I am often asked to help people with their PowerPoint presentations. Two things stood out:

  1. The consistency of the trend: The ratio of responses in favour of prose held steady from the start, with the balance between ‘a mix' and ‘mainly PPT' holding steady also
  2. How few used both prose and PowerPoint: Far fewer readers said they used a mix than I expected (I had assumed this would be where 80+ landed)

My conclusion – I guess I am not as alone as I thought in my growing concern about the challenges and potential ineffectiveness of PowerPoint.

I do think it's a useful tool, but increasingly agree with Jeff Bezos that it can get in the way of powerful messaging.

Kind regards,


Davina has helped smart people all over the world clarify and communicate complex ideas for 20+ years.

She began this work when she joined McKinsey & Company as a communication specialist in Hong Kong where she helped others use the Minto Pyramid Principle.

She continued helping others when living in New York, Tokyo and now back in Australia where she was approved by Barbara Minto herself to teach Pyramid.

Her clients include experts across many disciplines across Australia, Asia Pacific, New Zealand, the UK and the US. She currently coaches a number of C-suite executives as well as many mid-level folk and the occasional graduate.

Get her 4 Tips for Communicating Complex Ideas here.