What to do with ‘pros and cons’?

What to do with ‘pros and cons’?

 I had a fabulous question this week: where do we fit ‘pros' and ‘cons' in our storyline?

That is a ‘ripper' of a question.

My answer is this: lists of pros and cons don't belong in your communication, they help you think through that message. 

Let me explain.

If we provide lists of pros and cons for an idea, we are providing information rather than insight. This matters, because in taking this approach we

  • Ask our audience to do the thinking work for us
  • Risk that they will misinterpret our analysis and draw unhelpful conclusions
  • Let ourselves down by not adding as much value as we could

If, instead, we do the thinking for our audience, we will deliver insights that emerge from our own analysis of the pros and cons list.

Although more intellectually challenging, this is better for us and our audience. We know more about the area than they do and we don't miss the opportunity to share our value add.

If your audience is explicitly asking for pros and cons lists, pop them in the appendix. Focus your main communication around your interpretation of that list.

Hopefully next time they won't ask for the list, but rather for your insights.

I hope that helps.

Kind regards,
Davina

Registrations Open:

Thinking Skills Workshop

May 27th

The leap from information is not magic: it's based on our explicit combination of top-down and bottom-up thinking skills to synthesise out a powerful message.

Learn these foundational skills for untangling complex ideas so you can move from delivering ‘information' to conveying insightful, high-quality messages that are easily understood.

Numbers are strictly limited to 30 participants. We have a terrific international cohort building. Hope to see you there.

PRESENTED BY DAVINA STANLEY

Davina has helped smart people all over the world clarify and communicate complex ideas for 20+ years.

She began this work when she joined McKinsey & Company as a communication specialist in Hong Kong where she helped others use the Minto Pyramid Principle.

She continued helping others when living in New York, Tokyo and now back in Australia where she was approved by Barbara Minto herself to teach Pyramid.

Her clients include experts across many disciplines across Australia, Asia Pacific, New Zealand, the UK and the US. She currently coaches a number of C-suite executives as well as many mid-level folk and the occasional graduate.

Get her 4 Tips for Communicating Complex Ideas here.

How thinking skills underpin your ability to present with confidence

How thinking skills underpin your ability to present with confidence

This week I received two requests to help with presentation skills, one for a finance professional and one for a group of about 80 analysts.

In both cases presentation skills were not the main issue.

In my opinion, they were just ‘tip of the iceberg'.

The real problem lies in synthesising findings into a clear, insightful, outcome-oriented message.

Let me explain with a diagram and then the back story.

 

 

From what I could see, the issue that I was being asked to solve: ‘standing with confidence' and ‘projecting their voice', were the least of their problems.

In both cases, presenters lost confidence when they received the wrong kinds of questions that led to the wrong kinds of discussions … and slow or no decisions.

When messages are not well synthesised decision makers ask questions that help them understand the message. This often involves diving into minute detail as decision makers attempt to do the thinking work themselves.

I see this most when recommendations are buried among a long series of facts. It forces decision makers to connect the dots between the facts, which leads them to lose the thread. This in turn leads them to ask questions to clarify the message rather than discussing the issue.

Conversations become convoluted, at times feeling more like an interrogation than a discussion. They also rarely lead to a high-quality or fast decision.

This is frustrating for all concerned and why I prioritise thinking skills.

I teach you to connect the dots into a well-synthesised message, so your audience doesn't have to.

Later this month I will hold a Thinking Skills MasterClass to uncover the skills essential to synthesising powerful messages.

This will then help you receive the right kinds of questions … and enjoy greater confidence when presenting your ideas in any forum.

>> Learn more here

Kind regards,
Davina

PRESENTED BY DAVINA STANLEY

Davina has helped smart people all over the world clarify and communicate complex ideas for 20+ years.

She began this work when she joined McKinsey & Company as a communication specialist in Hong Kong where she helped others use the Minto Pyramid Principle.

She continued helping others when living in New York, Tokyo and now back in Australia where she was approved by Barbara Minto herself to teach Pyramid.

Her clients include experts across many disciplines across Australia, Asia Pacific, New Zealand, the UK and the US. She currently coaches a number of C-suite executives as well as many mid-level folk and the occasional graduate.

Get her 4 Tips for Communicating Complex Ideas here.