This is an unusual post but one I hope will help.
I just responded to a post by an old friend, Dr James Muecke who happened to be Australian of the year in 2020 for his work fighting sugar.
Look at how well he simplified and shared the message ….
Great (cheeky?) use of humour – Zits away …?
Demonstrates credibility – This recent systematic review concludes that “high glycemic index, increased glycemic load, and carbohydrate intake have a modest yet significant proacnegenic effect.”
Simple and visual summary – In other words, sugar => pimples
Clear takeaway that had me thinking about the young people in my own family – This might just motivate your kids to reduce their sugar intake …
Although I would have reordered these points for greater impact, I was thoroughly impressed by the simplicity and the timing (given many of us are about to binge on chocolate during Easter!).
I hope that helps.
PS – I am hosting five MasterClasses during May: one introductory level one, and four others for people with more experience using the Pyramid Principle or our framework, The So What Strategy.
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Davina has helped smart people all over the world clarify and communicate complex ideas for 20+ years.
She began this work when she joined McKinsey & Company as a communication specialist in Hong Kong where she helped others use the Minto Pyramid PrincipleⓇ.
She continued helping others when living in New York, Tokyo and now back in Australia where she was approved by Barbara Minto herself to teach Pyramid.
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