One of the great strengths of the structured communication approach we advocate is that it helps you and your audience at the same time.

As my title suggests, it means your audience doesn't have to do all the work: you do. You might think that is a bad thing, but in value-adding jobs it's not just essential, it's advantageous.

It means you stand out for delivering complex messages to any audience with clarity and confidence.

Here are six practical ideas to help you do that:

  1. Be Clear about the Purpose of your Communication. I offer a case study as well as one simple sentence to help you with your planning. It's one of those simple things that makes a big difference. Click here to access this module.
  2. Spend more time now understanding your audience to save time later. I notice that this module has been completed by fewer people than any other, which puzzles me. I wonder if the topic seems a bit obvious? The ideas aren't … take a look and see what you think. Access module 2 here.
  3. Don't make your audience do all the work. It's all too easy to blurt our ideas out and hit send. What happens when we do that? Is there another way? Access module 3 here.
  4. Take advantage of your critical thinking abilities when preparing your communication. This is the second most popular module, and offers ideas on the science of communication not just the art. Access module 4 here.
  5. Avoid the Chain of Pain. This one offers ideas for improving the collaborative processes we use inside organisations to prepare and socialise our communication. My least favourite is the namesake of this module and I offer ideas for avoiding it. Access module 5 here.
  6. Use the storyline to frame the structure of your communication. Another popular module with a practical take on how to get your ideas across. Access module 6 here.

You can refer back to them at any time. I hope you find them useful.


Davina has helped smart people all over the world clarify and communicate complex ideas for 20+ years.

She began this work when she joined McKinsey & Company as a communication specialist in Hong Kong where she helped others use the Minto Pyramid Principle.

She continued helping others when living in New York, Tokyo and now back in Australia where she was approved by Barbara Minto herself to teach Pyramid.

Her clients include experts across many disciplines across Australia, Asia Pacific, New Zealand, the UK and the US. She currently coaches a number of C-suite executives as well as many mid-level folk and the occasional graduate.

Get her 4 Tips for Communicating Complex Ideas here.