Cutting Through

Helping executives
clarify and convey complex ideas

How to match your method with your message

 

Paul and I had been having such fantastic conversations, I decided to record one for you also.

In this masterclass-style conversation, we discussed how to:

  • Communicate at each stage of a program of work, whether it is a formal project or BAU
  • Engage people at different levels of the organisation. What works for senior leaders? What works for the shop floor?
  • Keep core messaging alive during longer programs of work

… and much, much more.

We covered a lot of ground.

You will, I think, find it to be a deeply useful masterclass.

Be sure to download the one page framework we discuss throughout by requesting the show notes below.

Timestamps 

4:48 – The Three Communication Modes Introduction – Paul introduces the framework combining structured thinking, design thinking, and narrative strategies.

8:20 – Beyond Hollywood Emotion – Paul clarifies that business emotion is about moving people out of inertia, not dramatic storytelling.

17:25 – The Pyramid as Navigation Tool – How pyramid logic serves as a navigation system for any communication, providing coherence.

27:57 – Design Thinking as Audience Testing – Using design thinking principles to iterate and test different message framings with stakeholders.

40:01 – The Anti-Story Concept – Identifying and addressing stakeholders' negative narratives or past bad experiences.

50:04 – Champion vs. Advocate Framework – Distinguishing between passive advocates and active champions who make real trade-offs.

1:01:54 – The Entrepreneurial Theme Example – How the Caribbean expansion becomes a career advancement opportunity through positioning.

1:12:44 – Living Themes in Daily Business – Organizational change themes should be alive in daily discussions, not just presentations.

 RESOURCES

      1. Access shownotes below – including the one page framework
      2. Find Paul on LinkedIn >>

 

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