Cutting Through
Helping executives
clarify and convey complex ideas
How to match your method with your message
Paul and I had been having such fantastic conversations, I decided to record one for you also.
In this masterclass-style conversation, we discussed how to:
- Communicate at each stage of a program of work, whether it is a formal project or BAU
- Engage people at different levels of the organisation. What works for senior leaders? What works for the shop floor?
- Keep core messaging alive during longer programs of work
… and much, much more.
We covered a lot of ground.
You will, I think, find it to be a deeply useful masterclass.
Be sure to download the one page framework we discuss throughout by requesting the show notes below.
Timestamps
4:48 – The Three Communication Modes Introduction – Paul introduces the framework combining structured thinking, design thinking, and narrative strategies.
8:20 – Beyond Hollywood Emotion – Paul clarifies that business emotion is about moving people out of inertia, not dramatic storytelling.
17:25 – The Pyramid as Navigation Tool – How pyramid logic serves as a navigation system for any communication, providing coherence.
27:57 – Design Thinking as Audience Testing – Using design thinking principles to iterate and test different message framings with stakeholders.
40:01 – The Anti-Story Concept – Identifying and addressing stakeholders' negative narratives or past bad experiences.
50:04 – Champion vs. Advocate Framework – Distinguishing between passive advocates and active champions who make real trade-offs.
1:01:54 – The Entrepreneurial Theme Example – How the Caribbean expansion becomes a career advancement opportunity through positioning.
1:12:44 – Living Themes in Daily Business – Organizational change themes should be alive in daily discussions, not just presentations.
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E0 – Introducing Cutting Through
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