Cutting Through

Helping experts
engage ‘outsiders'
in complex ideas

Communicating the Importance of Testing Podcast

Kerry shares how he engages senior leaders in ‘shifting their focus to the left' to prevent problems and smooth out project delivery.

It turns out that software testing is a surprisingly creative and fun thing to do.

Timestamps 

0.00 – Introduction 

0.35 – Understanding what testing is and getting to know Kerry 

5:00 – Convincing leaders to invest in testing and to pull testing ‘to the left’  

14:50 – Adjusting the message for the audience based on their position and motivations 

20:59 – Protecting against future risks by investing in ongoing testing 

27:00 – Sharing strategies for encouraging change from both inside and outside an organisation 

Resources

  1.  Learn more about Kerry's book 10 Leading Tools: Rules, tools and habits for leading yourself and leading others*
  2. Connect with Kerry on LinkedIn here

 

*This is an affiliate link. If you choose to purchase the book, I may receive a commission at no extra cost to you

 

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E13 – Dan Auerbach – Overcoming resistance to coaching

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E2 – Making Time for Strategy

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