Have your senior leaders ever told you they have been ‘swept away' by your recent paper?

It was a first for my client, a Chief of Staff at a national brand too. She was thrilled when her Chief Legal Officer said he was ‘swept away' by her recent SLT paper.

Nobody had ever said something like that about her communication before.

This drew out a fabulous discussion about the difference between being ‘clear' and being ‘compelling' in our communication.

If we communicate clearly, our audience understands us with relative ease.

If we communicate in a way that is compelling, our audience is engrossed in our material. Swept away, even.

But, how to make the shift from being understood, to sweeping our audience away?

It helps to understand what I call the value ladder, which describes the difference between the value individual statements within our communication offer.


It sounds like my client was operating at the ‘artistry' level.

Here's a challenge for you: take a look at the last few papers you have delivered.

  • How would you rate them?
  • What could you do to lift them up a level so they deliver more value?

I hope that helps. Have a great week.

Warm regards,


Podcast Series: From Idea to Impact

Episode 1 – Avoiding common communication traps
Episode 2 – Communicating insight vs information
Episode 3 – Delivering communication is the easy part
Episode 4 – The value of thinking top down
Episode 5 – How to get the information you need to deliver powerful communication
Episode 6 – How to collaborate for greater clarity and productivity

Please do tell your friends and colleagues about them too.


Davina has helped smart people all over the world clarify and communicate complex ideas for 20+ years.

She began this work when she joined McKinsey & Company as a communication specialist in Hong Kong where she helped others use the Minto Pyramid Principle.

She continued helping others when living in New York, Tokyo and now back in Australia where she was approved by Barbara Minto herself to teach Pyramid.

Her clients include experts across many disciplines across Australia, Asia Pacific, New Zealand, the UK and the US. She currently coaches a number of C-suite executives as well as many mid-level folk and the occasional graduate.

Get her 4 Tips for Communicating Complex Ideas here.