Well, I am back home as you read this (just!) so have again prepared in advance.

Following along the theme of using emotion when communicating, we come to getting people to ‘actually do things'!

Storytelling Insight #3 – Nudging people toward action is, I think, where emotion can be more useful, especially in the face of resistance of some kind.

Here are a couple of thoughts on that:

When people need a strong push to do something, revert to the strongest persuasive levers which I discussed last week.

Fears, big and small as well as belonging are the strongest motivators of all.

This possibly explains why the Fear of Missing Out (FOMO) is ‘quite a thing'. It blends both fear and belonging into the one bundle.

When people need just a bit of a nudge, try a softer touch using aspiration, habits and analogies.

1. Make it aspirational by pointing out the benefits of doing something.
2. Make it easy by grafting a new idea or behaviour onto an old one.
3. Make it clear by using analogies.

I hope that helps. More next week.

Kind regards,
Davina

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