Is it a bit bold to put your ‘main message' up front?
Some people tell me they think that putting their main message early in their communication feels a bit like ‘shouting'. Although I understand the concern, I would encourage you to look at this from a different perspective.
Possibly one that seems quite upside down.
All of our audiences – including ourselves – are very busy. Usually we think we are TOO busy.
Outlining our message early in our communication is confident, but also incredibly helpful for our busy audiences.