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CLARITY FIRST
Message Mapper
Remove the hassle of creating your document once your messaging is clear
The Message Mapper uses AI to free you up to focus on the thinking instead.
It helps you clarify what you’re really trying to say before making it easy to generate your one-pager, doc, or deck.
One-time payment: $49
THE PROBLEM
Knowing the framework and applying it under pressure are two different things.
You know how to structure your thinking into a tight pyramid as a one-page message map.
But when you’re deep in the content, tight on time and close to the material, it’s easy to skip the strategy and jump straight into the document.
This buries your message under multiple revisions and complicates review cycles.
Here are a few things that commonly result.
〉Answering the wrong question because the communication strategy wasn’t clear at the start.
〉An executive summary that describes the document rather than making the case.
〉A message map that lists topics rather than making a clear argument.
〉Supporting points that don’t support the main message.
〉A structure that makes sense to the writer but not the reader.
〉A prompt that produces a generic AI output because the brief wasn’t specific enough.
HOW IT WORKS
Three steps take you from strategy to document.
Structured thinking built into a guided tool that enables AI to securely handle the mechanics for you.
1
Clarify your communication strategy.
Before writing a word, you need to know what question you’re answering, who you’re answering it for, and what you want them to do as a result. Step one walks you through these questions so you don’t skip them because they feel too obvious.
Output: A clear communication brief that anchors everything that follows.
2
Build your message map.
Now we build out your messaging on a single page. Use the built-in guides to iterate your thinking until it is clear and succinct. This forms the foundation for whatever final format (or formats) you need.
Output: A one-page message map that makes it easy for you and your stakeholders to test your thinking.
3
Generate your output.
Choose what you need. Download your message map as a clean PPT one-pager to share or present. Or, generate a tailored prompt for a full document or deck that you take into your own AI tool to securely produce the final version. This avoids you putting your sensitive information into someone else’s AI model.
Output: A downloaded one-pager or a tailored prompt for a doc or deck that matches the structure of your messaging.
Keep your data where it belongs.
The one-pager is generated directly from what you enter. There is no AI involved: no data leaves the page. It stays in your browser.
Your data is also secure if you need a doc or deck. You generate a prompt that you take into your own approved AI tool (Copilot, Claude, or whatever your organisation has approved).
Your content never goes into an external or uncontrolled AI environment.
This is no small thing for anyone working in a corporate environment with data governance obligations.
WHAT YOU GET
Strategy + Structure + Output all in one place.
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The Message Mapper. 3 guided steps from communication strategy to finished output
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A communication strategy. Clarify the question you really must answer before you prepare your final deliverable.
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One-page message map builder. Follow the embedded instructions to lay out your messaging Pyramid Principle style.
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A PPT one-pager. A clean, shareable version of your message map generated without any AI involvement.
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Doc and deck prompts. Tailored prompts to take into your own approved AI environment to create the final document or presentation.
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Data privacy by design. Your content stays in your browser or your own AI environment throughout.
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Unlimited use. Run it on every doc or deck.
WHO IT’S FOR
Anyone whose presentations must hold up under pressure.
You need your communication to be clear and insightful enough to get the outcome you need.
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Individual contributors and managers communicating with decision-makers.
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Executives presenting strategic initiatives, transformation plans or capital proposals.
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Consultants and advisors preparing client-facing or investor presentations.
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Finance and strategy teams preparing investment committee submissions.
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Anyone who wants to communicate with greater clarity and insight but less hassle.
PRICING
One tool. One price. Unlimited use.
You need to save your energy for the thinking work, not the formatting work. The Message Mapper takes care of the details so you are free to think.
MESSAGE MAPPER
$49
USD – one-time payment, unlimited use
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The three-step Message Mapper tool
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Downloadable one-page message maps
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Tailored prompts for a doc, deck or both
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Data privacy. Everything stays in your browser or your own AI environment.
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Unlimited use.
Secure checkout.
Instant access. No subscription.
QUESTIONS
What people usually ask.
♦
Why doesn’t the Message Mapper write the document for me?
Some experts claim their Pyramid Principle prompt will write your communication FOR you.
From what I have seen, these prompts can help with simple communication where you are clear about your messaging from the start. However, they impose a limited definition of what the Pyramid Principle can do, which doesn’t work for larger stories.
Instead, the Message Mapper allows you, the human, to focus on what matters most: the thinking.
It helps you draw together information you have gathered from multiple sources and form a clear and coherent message suited to your specific situation and stakeholder group.
And then it removes the manual headaches of creating the final doc or deck.
♦
Do I need to do your Engage or So What Strategy course first?
No. So long as you are across the Pyramid Principle, you’ll get the most out of this.
Having said that, my courses are a great place to start. Click below to find the right learning approach for you.
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Is my data secure?
Yes. This was a deliberate design decision. The one-pager is generated entirely in your browser. Nothing is sent to any server.
You can generate the doc or deck prompts and take them into your own approved AI tool: whatever your organisation uses.
Your content never goes into an external AI environment, and your messaging will disappear as soon as you close your browser.
♦
Which AI tools do the prompts work with?
The prompts work with any AI tool that can generate downloadable doc and deck files.
We have successfully tested with Microsoft Copilot, ChatGPT, Claude and Gemini. Some AI tools, like Grok, may need additional prompting to load the skill needed to create those files before they will produce the output, particularly if this is your first time using them.
Only use AI tools that your organisation has approved for work use.
♦
How does this sit alongside your other tools?
Each tool sits at a different point in your communication process.
- The online courses help you build the mental muscles for clarifying and conveying complex ideas.
- The Message Mapper helps you build the message before you write.
- Executive Review stress-tests the finished presentation before it goes to your audience.
Used together, they cover the full journey from strategy to sign-off.
♦
What types of communication can I use it for?
Pretty much anything. Budget updates, business cases, capital investments, M&A proposals, operating model changes, strategic initiatives, technology investments, regulatory responses, performance reviews, and more.
Sometimes you want to think deeply about a complex email: you can use it for that too.
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How many times can I use it?
Unlimited. One payment gives you ongoing access to run the tool on as many presentations as you need.
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Will I get the latest upgrades?
Yes. AI is moving so quickly that we need to keep the tool up to date. You will receive the latest versions as soon as we finalise them.
WHO BUILT THIS
Davina Stanley built the Message Mapper for you.
McKinsey-trained. Minto-certified. Thirty years helping executives communicate at the highest level.
Davina trained at McKinsey and Company, where CEO-ready communication wasn’t a nice-to-have. It was the baseline.
Every document, every presentation, every recommendation had to hold up to rigorous senior scrutiny before it went anywhere near a client.
Her training was personally reviewed by Barbara Minto, creator of the Pyramid Principle, the structured thinking methodology used by the world’s leading consulting firms and organisations.
She knows how important it is to focus on the thinking rather than getting lost in PowerPoint formatting.
McKinsey trained
Minto
approved
Pyramid Principle
30 years’ experience
Clarity
First
From a clear communication strategy to a powerful presentation.
Three steps. Your data. Your tool