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What are the essential elements of every business case storyline?
What kind of storyline would you use if you want to support your proposition with a series of separate, independent points?
Before you invest a lot of time in preparing your business case storyline, you should …
The core questions you should focus on before starting to prepare your storyline relate to…
If you are going to analyse your audience before preparing your materials, would you think about …
The two basic types of storyline each have pros and cons. When would you choose to use a logical grouping rather than a deductive argument?
When would you choose to use a deductive argument?
Where will you apply these ideas next?
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