The sO WHAT STRATEGY
Introducing classic storylines that answer one of the most uncomfortable questions in business.
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Have you ever been caught at the end of a presentation when your audience, perhaps a leadership team or a Steering Committee, looks at you blankly and asks this most uncomfortable question: ‘So what?' How does that help?
If so, you don't want to be there again.
You want to know how to answer that question in one single, powerful sentence. Or, even better, set yourself up so nobody asks it.
In this practical book, Davina Stanley and Gerard Castles – communication strategists with decades of experience working with everyone from graduates through to the C-suite – reveal their proven approach.