Why length doesn’t matter

Why length doesn’t matter

Do you often wish other people's communication was shorter?

Or, perhaps you are asked to shorten yours?

This is a common request that I think is misguided.

Let me explain why.

Stakeholders don't ask you to make your communication shorter because it's hard to read. They ask because it is too hard to read.

So, when you use ‘TLDR' … which for those of you who aren't familiar with this term means ‘To Long, Didn't Read', try this one instead:

THDR – Too Hard, Didn't Read

To see an example and get some more ideas to help you with your communication, watch this recent workshop I ran.

>> Click here to watch

I hope that helps.




I love what I do.

I help senior leaders and their teams prepare high-quality papers and presentations in a fraction of the time.

This involves 'nailing' the message that will quickly engage decision makers in the required outcome.

I leverage 25+ years' experience including

  • learning structured thinking techniques at McKinsey in Hong Kong in the mid 1990s before coaching and training their teams globally as a freelancer for a further 15 years
  • being approved to teach the Pyramid Principle by Barbara Minto in 2009
  • helping CEOs, C-suite leaders and their reports deeply understand their stakeholder needs and communicate accordingly
  • seeing leaders cut the number of times they review major papers by ~30% and teams cut the amount of time they take to prepare major papers by ~20%*
  • watching senior meetings focus on substantive discussions and better decisions rather than trying to clarify the issue

My approach helps anyone who needs to engage senior leaders and Boards.

Recent clients include 7Eleven, KPMG, Mercer, Meta, Woolworths.

Learn more at www.clarityfirstprogram.com


(*) Numbers are based on 2023 client benchmarking results.

5 Business Communication Traps and how to avoid them

Complexity is at the heart of the challenge when communicating at work.

In this workshop I address five of the common traps that make it difficult for us to engage others in complex ideas and offer ideas on how to solve them.

    Click the play button below to learn more and here to download the handout and here for more program information and here for information for your manager.


    Communicate with Clarity and Confidence


    1 – Board Paper Bootcamp – For those who want me to guide their learning journey. Complete online modules in own time and join 4 x highly interactive 90-minute workshops to practice and master the approach. Typically run each quarter, learn more here >>

    2 – Clarity Hub – A self-directed option with access to a rich collection of resources, tools and templates as well as regular live working sessions and the ever-useful Pattern Picker. Join anytime here >>

    3 – My Books – With Elevate and Engage, my books will help you lift the quality of your board papers and communication without the endless reworks. I share my practical approach which you can implement straight away, learn more here >>

    Hi Davina
    I did your course last year. I found it extremely userful and continue to use the So What framework. I find it's a bullet-proof method for communicating anything!
    I am now in a new role and Execs hae noticed a difference in how I communicate ideas – that they are clear, succinct and actionable, thanks to you!
    I am softlly pushing to my manager (the COO) that we should get the execs and leads of the business to take your course so we can uplift the quality of our communication and way of thinking. He is interested to hear from you.
    Let's arrange a time for a call.

    Product Manager, Sydney, Australia

    Hi Davina
    It’s s funny to listen to myself 🙂
    Perfectly happy for you to use however you would like.
    FYI – I also got an award for my great work today.  Nothing big but still, the recognition was nice.  I feel like much of it was thanks to the work I’ve done with you!
    Thanks for creating such a great program.
    See you next week!
    PS You can go here to hear Cerise's story along with that from several other program participants

    Program Manager, Sydney, Australia

    This was the best course I have done. I was always confident in my reasoning but not as confident with presenting it, particularly to audiences that were not on my wavelength.

    Davina has shown me how to organise my high level messages which gets me a better response from my audiences.

    In fact, when I used the approach to present to the sales team last week half of them came up to me individually afterwards to compliment me on my presentation. That has never happened before!


    Customer Experience Advisor, Sydney, Australia


    Clarity First was incredibly useful for me as it has provided a framework through which I am able to structure my initial thoughts quickly and easily.

    I have always been OK at delivering communications, but the tools Davina has taught me will not only make the communications clearer and more concise but the time taken to get to the end point has reduced greatly.

    I recommend the course to anyone who wants to make existing skills even better or for those that want to create the foundations for great communication.

    Michaela Flanagan

    GM Performance and Strategy, Insurance Industry

    Keywords: Art and Science of communicating complex ideas, workshop, free