It is no surprise that an article titled “The Benefits of Brevity” would jump out to me. What is surprising though, is that it comes from a company  specialising in surveys rather than communication.

InSync Surveys is a boutique Australian survey company founded by the gregarious Nicholas Barnett who artfully reminds us that “The more you say the less people hear”.

Nick is talking about the power of brevity around some fairly big concepts: corporate visions and mission statements and particularly likes that of Australia's largest company, BHP Billiton, which says in its charter: “We are BHP Billiton, a leading global resources company”.

Nick rightly makes the point that such simple statements are much easier for stakeholders to hear and to remember, and this applies to all of our communication.

Click here to read more and bear brevity in mind when you next prepare a piece of communication, no matter how big or small.

In short: delete or dilute.


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(*) Numbers are based on 2023 client benchmarking results.