It is no surprise that an article titled “The Benefits of Brevity” would jump out to me. What is surprising though, is that it comes from a company specialising in surveys rather than communication.
InSync Surveys is a boutique Australian survey company founded by the gregarious Nicholas Barnett who artfully reminds us that “The more you say the less people hear”.
Nick is talking about the power of brevity around some fairly big concepts: corporate visions and mission statements and particularly likes that of Australia's largest company, BHP Billiton, which says in its charter: “We are BHP Billiton, a leading global resources company”.
Nick rightly makes the point that such simple statements are much easier for stakeholders to hear and to remember, and this applies to all of our communication.
delete or dilute.
PRESENTED BY DAVINA STANLEY
Davina has helped smart people all over the world clarify and communicate complex ideas for 20+ years.
She began this work when she joined McKinsey & Company as a communication specialist in Hong Kong. She continued helping others when living in New York, Tokyo and now back in Australia.
Her clients include mid to upper level experts across many disciplines across Australia, Asia Pacific, New Zealand, the UK and the US.