It is no surprise that an article titled “The Benefits of Brevity” would jump out to me. What is surprising though, is that it comes from a company specialising in surveys rather than communication.
InSync Surveys is a boutique Australian survey company founded by the gregarious Nicholas Barnett who artfully reminds us that “The more you say the less people hear”.
Nick is talking about the power of brevity around some fairly big concepts: corporate visions and mission statements and particularly likes that of Australia's largest company, BHP Billiton, which says in its charter: “We are BHP Billiton, a leading global resources company”.
Nick rightly makes the point that such simple statements are much easier for stakeholders to hear and to remember, and this applies to all of our communication.
delete or dilute.
PRESENTED BY DAVINA STANLEY
Davina has helped smart people all over the world clarify and communicate complex ideas for 20+ years.
She began this work when she joined McKinsey & Company as a communication specialist in Hong Kong where she helped others use the Minto Pyramid PrincipleⓇ.
She continued helping others when living in New York, Tokyo and now back in Australia where she was approved by Barbara Minto herself to teach Pyramid.
Her clients include experts across many disciplines across Australia, Asia Pacific, New Zealand, the UK and the US. She currently coaches a number of C-suite executives as well as many mid-level folk and the occasional graduate.
Get her 4 Tips for Communicating Complex Ideas here.