This week’s post leads me to talk about patterns, which we find to be an essential communication tool.


Shane Parrish of The Great Mental Models quotes Charlie Munger in this regard. He discusses the importance of relying on a ‘latticework of theory’ rather than ‘banging back facts’.


“The first rule is that you can’t really know anything if you just remember isolated facts and try and bang ‘em back. 

If the facts don’t hang together in a latticework of theory, you don’t have them in a usable form … 

You’ve got to hang experience on a latticework of models in your head.”

In our world, we work with a number of models, but most particularly grouping and deductive storylines.

These two mental models blend synthesis and logic to distil and deliver powerful messages.

We have gone further than using these two models alone and developed patterns that provide useful models for our clients who need to communicate complex ideas.

We introduce these in The So What Strategy and help people take full advantage of them in Clarity First by doing three things.

  1. Learn the foundational principles of synthesisgrouping and deductive structures, which we focus on during our initial Warm Up and Core levels of the program.
  2. Identify which of the seven most commonly used patterns suit your purposes best. This is for people who have completed the Core Curriculum and then progressed to the Sprint Level.
  3. Establish which situations merit a ‘flip’ of one or more patterns, where you leverage your understanding of the basic principles to modify a pattern to suit your specific needs. We had a great discussion about this recently with our most advanced members who are at what we call the Momentum level. Having the depth of understanding combined with the intellectual agility to adjust the patterns quickly to suit your needs is a fabulous thinking ability.

 >> Click here to join the waitlist for the 2021 Clarity First Program. We’ll let you know as soon as the doors open, given we are offering only 50 places this time.

You may also like to get a copy of our ‘Pitch Your Boss' kit, which includes text that you can cut and paste into an email seeking support to join the program.

Have a great week,



PS – Related posts include:

Past posts from this series …

  1. A fabulous thinking tool to help you solve problems and communicate 
  2. Further thinking tools
  3. Thinking Tools #3 – Using inversions to identify gaps in our thinking
  4. Thinking Tools #4 – Getting out of your own way 
  5. Thinking Tools #5 – Avoiding Blind Spots
Past posts on thinking skills …
  1.  How to use your critical thinking abilities to turbo charge your communication
  2. Strengthen your critical thinking abilities
  3. 4 Ideas to make structured thinking stick


PPS – I receive a small commission if you click the link and decide to purchase a copy of Shane's book from Amazon.


This post was prepared by Davina Stanley, founder of The Clarity First Program and author of The So What Strategy.

Davina has been helping experts communicate complex ideas since joining McKinsey as a communication specialist 20+ years ago. 

She helps experts clarify their thinking so they can prepare powerful and strategic communication in any format. It might mean preparing for a difficult meeting, getting ready for a project steering committee, putting forward a business case or writing a board paper.

She bases her approach on The Minto Pyramid PrincipleⓇ combined with other powerful techniques to help experts of all kinds globally strengthen their communication skills.