This week's StorySlam MasterClass surfaced several important issues, including the use of emotions when persuading others.
It turns out that using emotion is a double-edged sword.
- If used well, they can help your audience grasp and engage more with your message.
- If over used, they make your audience skeptical.
- If under used, they switch your audience off.
The discussion in the last 15 minutes of this week's MasterClass flushes this out more fully.
Join the Clarity Hub to find the MasterClass recording in the Past Events area. You will find the exercise as a download alongside the recording so you can practice your structured thinking skills too.
I hope that helps. More next week.
Kind regards,
Davina
PS – I am proofing the last section of the first of my two upcoming books: Engage: How to lift the quality of your team's board papers without rewriting them yoursel. Learn more here.
RELATED POSTS
You CAN turn apathy around
Discover why your carefully crafted change messages are falling flat and learn the communication strategy shift that can transform apathy into action.
How to align your messaging without creating a monster
Learn five strategic techniques to socialize your messaging effectively without creating a Frankenstein document.
How Netflix can teach us a trick or two
Discover how Netflix's foreshadowing technique can transform your stakeholder presentations and engage your audience.
How to Influence Unpopular Decisions
How to speak, not just write, strategically
Speak strategically without thinking on your feet with a simple four-step process to prepare powerful responses to common questions in advance.
How to reduce rework
Learn how to use simple messaging tweaks to dramatically reduce rework and reclaim your valuable time.





