I was recently asked a wonderful question:
How do we communicate with a large group that includes stakeholders who disagree with us?
The client and I had a terrific discussion and I mapped the outcome as a decision tree to share with you all.
The tree offers a series of decision points that we must navigate if we are to deliver a story that gets the result we need.
In this particular case, the issue centred around around a common problem, which was how to handle ‘the story' when key stakeholders don't agree with it. Do we ….
Tell the same story regardless?
Edit the story to accommodate that person (or those people) only?
Ask someone else to present on our behalf?
Create a separate story that deals with the objector's specific concerns?
Scrap the story and start again?
There are lots of alternatives, each of which might suit a different situation but none of which suit all.
Hence, the decision tree. I hope you find it useful.
PRESENTED BY DAVINA STANLEY
Davina has helped smart people all over the world clarify and communicate complex ideas for 20+ years.
She began this work when she joined McKinsey & Company as a communication specialist in Hong Kong where she helped others use the Minto Pyramid PrincipleⓇ.
She continued helping others when living in New York, Tokyo and now back in Australia where she was approved by Barbara Minto herself to teach Pyramid.
Her clients include experts across many disciplines across Australia, Asia Pacific, New Zealand, the UK and the US. She currently coaches a number of C-suite executives as well as many mid-level folk and the occasional graduate.
Get her 4 Tips for Communicating Complex Ideas here.