Have you noticed how easy it is to spot the tiny errors in communication, particularly when it was prepared by someone else?

When our stakeholders read our paper, watch our presentation or lose the thread of our message when we speak, they focus on the things they can understand.

This is, I think, why feedback often doesn't help us much.

We are asked to improve things that are easy to fix but sit on the surface of our communication: our ability to write, prepare charts or to find ways to become more confident in front of the room when presenting.

Feedback around the substance comes in the form of generalities that are hard to pin down such as ‘be more strategic' and ‘focus less on the detail' without specific advice on how to do that.

The challenge is to work out how to communicate so you get fewer:

  • Clarification questions
  • Requests to meet and discuss
  • Requests to rework your presentation

My number 1 suggestion for combatting this is to spend more time than you think you need to in clarifying two things before you prepare your communication:

Your purpose: What do you want to achieve with this specific piece of communication?

Your audience: Who are they really and what information do they really need from you to get the outcome you seek?

These two areas are foundational in nailing your messaging so you get less of the wrong kind of feedback, deliver more value … and enjoy your work more.

One of our clients summed it up beautifully this week:

“The magic about storylines is that they don't often get noticed or stand out unless you've made a mistake and it is harder to make mistakes when you use them”

Have a great week, everyone,



Davina has helped smart people all over the world clarify and communicate complex ideas for 20+ years.

She began this work when she joined McKinsey & Company as a communication specialist in Hong Kong where she helped others use the Minto Pyramid Principle.

She continued helping others when living in New York, Tokyo and now back in Australia where she was approved by Barbara Minto herself to teach Pyramid.

Her clients include experts across many disciplines across Australia, Asia Pacific, New Zealand, the UK and the US. She currently coaches a number of C-suite executives as well as many mid-level folk and the occasional graduate.

Get her 4 Tips for Communicating Complex Ideas here.