clarity first

supplementary materials

Tools and materials to help you take your communication to the next level. 


The So What Strategy

Have you ever been caught at the end of a presentation when your audience, perhaps a leadership team or a Steering Committee, looks at you blankly and asks this most uncomfortable question: ‘So what?' How does that help? If you have been in that position once, you don't want to be there again.

In this practical book, Davina Stanley and Gerard Castles – communication strategists with decades of experience working with everyone from graduates through to the C-suite – reveal their proven approach.

From $29, bundle options available.


The So What Strategy Template Pack

We've created a pack of templates including the seven most common storylines to make it easy for you to start utilise storylining in your daily work life.

$89 per pack* with immediate digital delivery.

* Bundles with The So What Strategy are also available, learn more here >>


60% less time spent preparing papers*

* Source: Client feedback


1-2 iterations
(not 5-10 or more …)


Less frustration, better, faster decisions


“This was the best course I have done.

I was always confident in my reasoning but not as confident with presenting it, particularly to audiences that were not on my wavelength. Davina has shown me how to organise my high level messages which gets me a better response from my audiences.

In fact, when I used the approach to present to the sales team last week half of them came up to me individually afterwards to compliment me on my presentation.

That has never happened before!”

Bojana, Customer experience adviser, Sydney Australia