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Ideas to help you communicate with greater clarity wherever you work.

How to craft great headlines

How to craft great headlines

Do you waste the most important real estate in your communication?Titles and headlines grab your audience's attention, making them curious about what you have to say. Yet many documents I see waste this opportunity.They either use one or two words that say things...

Can AI write your papers?

Can AI write your papers?

There is much talk about how artificial intelligence (AI) can write for us. Nikki Gemmell wrote in The Australian newspaper that ‘We scribblers and hacks are staring at the abyss in terms of the chatbot future roaring at us’. Professional copywriter Leanne Shelton...

Write emails that are easy to action

Write emails that are easy to action

Emails are a constant challenge. They are 'everywhere' in our day to day work and yet often seem too small a communication to invest heavily in. To help with this challenge I have prepared a short video tutorial offering four techniques for writing emails that are...