What to do when stakeholders disagree with you?
I was recently asked a wonderful question:
How do we communicate with a large group that includes stakeholders who disagree with us?
The client and I had a terrific discussion and I mapped the outcome as a decision tree to share with you all.
The tree offers a series of decision points that we must navigate if we are to deliver a story that gets the result we need.
In this particular case, the issue centred around around a common problem, which was how to handle ‘the story' when key stakeholders don't agree with it. Do we ….
Tell the same story regardless?
Edit the story to accommodate that person (or those people) only?
Ask someone else to present on our behalf?
Create a separate story that deals with the objector's specific concerns?
Scrap the story and start again?
There are lots of alternatives, each of which might suit a different situation but none of which suit all.
Hence, the decision tree. I hope you find it useful.
PRESENTED BY DAVINA STANLEY
I love what I do.
I help senior leaders and their teams prepare high-quality papers and presentations in a fraction of the time.
This involves 'nailing' the message that will quickly engage decision makers in the required outcome.
I leverage 25+ years' experience including
- learning structured thinking techniques at McKinsey in Hong Kong in the mid 1990s before coaching and training their teams globally as a freelancer for a further 15 years
- being approved to teach the Pyramid Principle by Barbara Minto in 2009
- helping CEOs, C-suite leaders and their reports deeply understand their stakeholder needs and communicate accordingly
- seeing leaders cut the number of times they review major papers by ~30% and teams cut the amount of time they take to prepare major papers by ~20%*
- watching senior meetings focus on substantive discussions and better decisions rather than trying to clarify the issue
My approach helps anyone who needs to engage senior leaders and Boards.
Recent clients include 7Eleven, KPMG, Mercer, Meta, Woolworths.
Learn more at www.clarityfirstprogram.com
(*) Numbers are based on 2023 client benchmarking results.