Are you so close to your work that you lose sight of what it's all really for?

It's interesting to me how I for one forget the obvious.

I move forward forgetting that what is obvious to me is often not obvious to others.

I was again reminded of this today in an advanced workshop with one of my government clients.

We were using a ‘pattern flipping' technique, which involves some fairly sophisticated mental gymnastics.

We play with storyline patterns to create new ones that better frame the story we need to tell.

This is more helpful to this client than most because their stories are huge and incredibly complex.

So, here's the thing.

To make ‘flipping work', I have to see storylines as a thinking machine that helps me work out what my message is. They are not a template to fill in.

To me this is pretty ‘ho hum'.

Of course they are! I use them all day every day.

But to see the light turn on in my clients' eyes around this was magic.

Here's what happened. They did five things …

Stopped being so literal and started to think. They began focusing on how to tweak a pattern so it suited their purpose, rather than taking a quick look at the favourite seven and saying ‘that'll do'.

Began to lean into how a storyline structure can highlight thinking problems. They could find and fix thinking problems by testing the ‘rules' that hold the ideas together.

Went beyond ‘clarity' to deliver ‘insight'. They started drawing out powerful and insightful messages rather than delivering something accurate and on topic but not impactful.

Saw how much faster they went if they started slow. Although storylining can be time consuming and mentally taxing, they saw how much time they saved by slowing down enough to think at the start.

Realised how much more value they could deliver. Less time reworking papers, speaking to people who don't respond to emails or don't ‘get' the message they are conveying. Better clarity of message. Greater quality of insight. Greater velocity of business.

I hope that helps.



Davina has helped smart people all over the world clarify and communicate complex ideas for 20+ years.

She began this work when she joined McKinsey & Company as a communication specialist in Hong Kong where she helped others use the Minto Pyramid Principle.

She continued helping others when living in New York, Tokyo and now back in Australia where she was approved by Barbara Minto herself to teach Pyramid.

Her clients include experts across many disciplines across Australia, Asia Pacific, New Zealand, the UK and the US. She currently coaches a number of C-suite executives as well as many mid-level folk and the occasional graduate.

Get her 4 Tips for Communicating Complex Ideas here.