Are you so close to your work that you lose sight of what it's all really for?

It's interesting to me how I for one forget the obvious.

I move forward forgetting that what is obvious to me is often not obvious to others.

I was again reminded of this today in an advanced workshop with one of my government clients.

We were using a ‘pattern flipping' technique, which involves some fairly sophisticated mental gymnastics.

We play with storyline patterns to create new ones that better frame the story we need to tell.

This is more helpful to this client than most because their stories are huge and incredibly complex.

So, here's the thing.

To make ‘flipping work', I have to see storylines as a thinking machine that helps me work out what my message is. They are not a template to fill in.

To me this is pretty ‘ho hum'.

Of course they are! I use them all day every day.

But to see the light turn on in my clients' eyes around this was magic.

Here's what happened. They did five things …

Stopped being so literal and started to think. They began focusing on how to tweak a pattern so it suited their purpose, rather than taking a quick look at the favourite seven and saying ‘that'll do'.

Began to lean into how a storyline structure can highlight thinking problems. They could find and fix thinking problems by testing the ‘rules' that hold the ideas together.

Went beyond ‘clarity' to deliver ‘insight'. They started drawing out powerful and insightful messages rather than delivering something accurate and on topic but not impactful.

Saw how much faster they went if they started slow. Although storylining can be time consuming and mentally taxing, they saw how much time they saved by slowing down enough to think at the start.

Realised how much more value they could deliver. Less time reworking papers, speaking to people who don't respond to emails or don't ‘get' the message they are conveying. Better clarity of message. Greater quality of insight. Greater velocity of business.

I hope that helps.



I love what I do.

I help senior leaders and their teams prepare high-quality papers and presentations in a fraction of the time.

This involves 'nailing' the message that will quickly engage decision makers in the required outcome.

I leverage 25+ years' experience including

  • learning structured thinking techniques at McKinsey in Hong Kong in the mid 1990s before coaching and training their teams globally as a freelancer for a further 15 years
  • being approved to teach the Pyramid Principle by Barbara Minto in 2009
  • helping CEOs, C-suite leaders and their reports deeply understand their stakeholder needs and communicate accordingly
  • seeing leaders cut the number of times they review major papers by ~30% and teams cut the amount of time they take to prepare major papers by ~20%*
  • watching senior meetings focus on substantive discussions and better decisions rather than trying to clarify the issue

My approach helps anyone who needs to engage senior leaders and Boards.

Recent clients include 7Eleven, KPMG, Mercer, Meta, Woolworths.

Learn more at


(*) Numbers are based on 2023 client benchmarking results.