During these times of uncertainty clarity in your thinking and communication is vital.

This case study of a communication sent to customers during the COVID-19 pandemic offered an excellent way to illustrate the need for top down and bottom up thinking, a topic we have be discussing regularly of late here at Clarity First.

This rich case study encourages you to:

  1. Take more time to think about your strategy before you start
  2. Work top-down to build your story, testing bottom-up
  3. Anchor everything around a storyline

Click the play button below to learn more and here to download the handout and here for more program information and here for information for your manager

Introduction to synthesis bonus expires 29 July

Kick start your learning with the two-part Bonus Workshop Program

> Get going immediately so you can see results straight away

> Learn the basics so you have a strong foundation to build on

> Complete challenges so you do more than ‘know the stuff' … you can start to ‘DO the stuff'

The Introduction to Synthesis Part 1 Workshop will be held on 30 July at 8am and 6pm Sydney time.

This will be followed by Part 2 on 1 September.

Recordings will be available for those who cannot be present live, or who want to revisit the material.

This bonus offer expires at 9pm AEST on 29 July.

This was the best course I have done. I was always confident in my reasoning but not as confident with presenting it, particularly to audiences that were not on my wavelength.

Davina has shown me how to organise my high level messages which gets me a better response from my audiences.

In fact, when I used the approach to present to the sales team last week half of them came up to me individually afterwards to compliment me on my presentation. That has never happened before!


Customer Experience Advisor, Sydney, Australia


Clarity First was incredibly useful for me as it has provided a framework through which I am able to structure my initial thoughts quickly and easily.

I have always been OK at delivering communications, but the tools Davina has taught me will not only make the communications clearer and more concise but the time taken to get to the end point has reduced greatly.

I recommend the course to anyone who wants to make existing skills even better or for those that want to create the foundations for great communication.

Michaela Flanagan

GM Performance and Strategy, Insurance Industry

Keywords: ShopCo Case Study, workshop, free