Thinking Tools #7 – How to engage self-interested stakeholders

Thinking Tools #7 – How to engage self-interested stakeholders

This week’s insight from Shane Parrish’s The Great Mental Models is all about understanding the motivations of people.

This is central to understanding our audience, and Shane offers three particularly useful considerations for us in that regard.

He offers a side-bar story calling us to beware ‘The Tragedy of the Commons’

This is a parable best summed up with a quote from Aristotle:

 

“What is common to many is taken least care of, for all men have greater regard for what is their own than for what they possess in common with others.”

 

In other words, people are highly self-interested.

In preparing your communication we need to understand our audience’s interests deeply, if we are to get the results we seek.

In Clarity First, we invest significantly here as we find that it is not at all uncommon to start preparing a piece of communication only to discover we aren't clear enough about not only who we are communicating with, but what we will communicate about.

For example, I helped a product manager from a global technology company prepare a pitch recently that involved deep stakeholder analysis.

We realised fairly quickly that there were a number of critical stakeholders who were neutral or potential objectors to her idea, and we took time to unpick their issues using our three-question stakeholder analysis framework.

The patterns unearthed by the analysis helped her see that not only did she have some extra leg work to do before requesting resources from the leadership, but specifically what kind of leg work would help.

She not only changed her story as a result of our 90 minutes together, but radically shifted her stakeholder engagement strategy and the way she presented the pitch itself.

Next week I will have another post stemming from Shane's excellent book.

Talk soon,
Davina

 

PS – Our new kit for ‘pitching your manager' is now available. It includes an updated program brochure as well as a script you may like to cut and paste into your email or use to guide your conversation with your manager. Click here to learn more.


PPS – Related posts include:

 Past posts from this series … 

  1. A fabulous thinking tool to help you solve problems and communicate 
  2. Further thinking tools
  3. Thinking Tools #3 – Using inversions to identify gaps in our thinking
  4. Thinking Tools #4 – Getting out of your own way 
  5. Thinking Tools #5 – Avoiding Blind Spots
  6. Thinking Tools #6 – How to have a latticework of theory 
Past posts on thinking skills ….
  1. How to use your critical thinking abilities to turbo charge your communication
  2. Strengthen your critical thinking abilities
  3. 4 Ideas to make structured thinking stick

 

PPPS – I receive a small commission if you click the link and decide to purchase a copy of Shane's book from Amazon.

 

 

PRESENTED BY DAVINA STANLEY

Davina has helped smart people all over the world clarify and communicate complex ideas for 20+ years.

She began this work when she joined McKinsey & Company as a communication specialist in Hong Kong where she helped others use the Minto Pyramid Principle. She continued helping others when living in New York, Tokyo and now back in Australia.

Her clients include mid to upper level experts across many disciplines across Australia, Asia Pacific, New Zealand, the UK and the US.

Thinking Tools #4 – Getting out of your own way

Thinking Tools #4 – Getting out of your own way

Given the positive feedback on this series so far, I have returned to the front of Great Mental Models so we can gain full value from this excellent book.

In doing so I found a very useful set of ideas which relate directly to our need to communicate robust thinking.

It’s all about perspective …

“There are these two young fish swimming along and they happen to meet an older fish swimming the other way, who nods at them and says

‘Morning boys. How’s the water?’

After a while one of the young fish turns to the other and goes ‘What the hell is water?’”


In this early part of the book, Shane Parrish talks about three thinking failures: not having the right perspective or vantage point, ego-induced denial and distance from the consequences of our decisions.

Others might describe these as cognitive biases, also a useful tool for checking ourselves.

In our worlds these three thinking failures affect our decision making and hence our communication profoundly.

In this post I am reinforcing some of what we cover in the core modules while also adding some extra nuances to help you communicate robustly.

Keep your ‘eyes fresh' so you can maintain a healthy sense of perspective. This is where understanding our audience deeply comes in. We pose five questions in the first part of our So What Strategy process to help untangle this.

These questions help us work out who really is our audience and what we need to do to engage them in our idea. It is not at all uncommon for this analysis to change not just what we think we need to communicate, but who we communicate to.


Remember the influence of egos – our own and others. This is essential if we are to learn from others both as a giver and receiver of information. As a communicator, we may fear criticism too much and hesitate to share our good ideas. As a receiver, we may be too critical if we think someone else’s idea will upend our own achievements.

The risk is that we are too invested in our ideas to expose them to proper critique and that we bump into others’ egos by not having sufficiently navigated around what mattered to them.

Create the right balance between proximity and distance. Sufficient distance gives us perspective and clarity (aka putting our storyline in a drawer for an hour and getting lunch before checking it), but too much means we don’t see the issues that matter. Being removed from the consequences of our decisions can be a real trap.

We offer specific strategies to help members ‘freshen their eyes’ so they can maintain a critical perspective when reviewing their communication.

I hope that helps and look forward to sending you more ideas from The Great Mental Models again next week.

Kind regards,
Davina


PS – The Clarity First Waitlist is now open. Add your name to the list so you hear when the doors will before anyone else. We are limiting participation to 50 new members this time.

PPS – I receive a small commission if you click the link and decide to purchase a copy of Shane's book from Amazon.

Related posts include

From this series …

  1. A fabulous thinking tool to help you solve problems and communicate
  2. Further thinking tools  
  3. Thinking Tools #3 – Using Inversions to identify gaps in our thinking
Past posts on thinking skills ..
.
  1. How to use your critical thinking abilities to turbo charge your communication
  2. Strengthen your critical thinking abilities
  3. 4 Ideas to make structured thinking stick

 

 

 

 

 

 

PRESENTED BY DAVINA STANLEY

Davina has helped smart people all over the world clarify and communicate complex ideas for 20+ years.

She began this work when she joined McKinsey & Company as a communication specialist in Hong Kong where she helped others use the Minto Pyramid Principle. She continued helping others when living in New York, Tokyo and now back in Australia.

Her clients include mid to upper level experts across many disciplines across Australia, Asia Pacific, New Zealand, the UK and the US.