Has this happened to you?

You have an important presentation to make to a senior leadership group and a big chunk of the time is spent talking about ‘background’.

The leaders ask every question under the sun about the history of the program, what you have done in the past and you find yourself repeating your last five presentations.

You use precious face time with them looking backwards rather than looking forwards.

This has been a hot topic with my clients lately so I thought I'd share my number one strategy for avoiding this conundrum.

Here it is: Get straight to the point to make your audience curious about what you want to discuss.

There is a tendency to assume that leaders need all of the detail so they can understand your main point.

In my experience this has the opposite effect. Leaders don't know how these ideas are relevant and so interrupt with questions that seek clarification.

Instead, I encourage my clients to introduce their main message very early in the communication.

This then makes your audience curious about the things you want to discuss, rather than setting them up to take you on a guided rabbit hole tour.

When done well, this sets your audience up to ask questions that invite you to provide the necessary background information.

It puts it in the right context, lifts the quality of the discussion and reduces the risk that you will be sent back with more questions rather than the decision you need.

I hope that helps. More next soon.

Kind regards,

PS – Can I ask a favour? If you like my emails and would like to learn more from me, follow me on LinkedIn.

I am setting myself up to become a LinkedIn course creator and need more followers to meet their criteria.

Thank you!


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