I was reminded this week of why thinking and writing don't mix if you want to deliver impact at work.

It's great if you want to keep a journal, write a novel or perhaps some poetry.

But, bear with me.

I do believe writing helps us clarify our thinking.

But I also think writing to think inside a doc or a deck makes for poor business communication.

Communication quality is further reduced by socializing your document with others.

Let me offer three reasons why I believe ‘thinking' into a document leads to cluttered communication that takes far too long to deliver value.

Clarity of messaging is compromised as we seek useful input from others. In today's busy world, messaging must jump off the page the minute someone opens an email, paper or PowerPoint.

Asking stakeholders to review lengthy docs or decks leads to a mess of track changes that focus on the minutiae rather than the substance.

Quality of insight is hard to coalesce into a cohesive argument. If you draft your ideas inside an email, a doc or a deck you will naturally wander all over the place. Your thinking will evolve some here, some there as ideas form. The structure of your story and the quality of your messaging will wander likewise.

Velocity is nearly impossible. By velocity I mean the speed with which you can create your communication, with which your audience can digest it and then make a decision. When my clients skip using a one-page storyline they frequently see at least three problems. They see extensive rework, delayed decisions and lots of last minute scrambling to ‘fix' their docs and decks.

As one CEO said to me recently:

“We chose to introduce your storylining method as it offered a system we could replicate across the business.”
“Iterating 16 times around a Board paper just doesn't make business sense.”
Now I receive a stack of one-pagers and spend 15 minutes reviewing each one before offering substantive feedback to the team.”
“The team then uses this to finesse their messaging before they quickly prepare their documents.”
“Our Board and SLT papers have improved out of sight”.

I hope that helps.



Davina has helped smart people all over the world clarify and communicate complex ideas for 20+ years.

She began this work when she joined McKinsey & Company as a communication specialist in Hong Kong where she helped others use the Minto Pyramid Principle.

She continued helping others when living in New York, Tokyo and now back in Australia where she was approved by Barbara Minto herself to teach Pyramid.

Her clients include experts across many disciplines across Australia, Asia Pacific, New Zealand, the UK and the US. She currently coaches a number of C-suite executives as well as many mid-level folk and the occasional graduate.

Get her 4 Tips for Communicating Complex Ideas here.