When we talk about deeply understanding our audience, what do we really mean?

Is defining our audience as ‘the board’ or ‘the senior leadership team’ sufficient?

If your issue is uncontentious, then likely yes.

However, more often than not, leadership groups not only bring different experiences but different perspectives that we must understand if we are to engage them.

This week I helped a senior group untangle their own engagement strategy for a board paper and an issue emerged that will help you too.

The team had missed an important nuance when thinking about their individual board member's attitudes toward their paper.

They had not thought deeply enough about each person as an individual rather than part of the group.

To learn more specific ideas about how to avoid this problem, register for the Clarity Hub  and visit the Stakeholder Management area.

I hope that helps.


PS – Here are some recent podcast episodes you can find either using the links below or by visiting your favourite podcasting player.

Recent episodes of Cutting Through

  1. Anthony Wilson – Risk Management = Change Management
  2. Richard Medcalf – Making Time for Strategy
  3. Damien Woods – Baking Learning & Growth into BAU
  4. Kerry Bulter – Helping Leaders ‘shift testing left' to derisk projects
  5. Daniel Musson – A Case Study in Digitial Transformation
  6. Carolyn Noumertzis – How to help a senior leader come back from a misstep
  7. Cerise Uden – How to hit the ground running in a big new role
  8. Adam Bennett – Communicating Great Change
  9. Lisa Carlin – TurboCharge your Transformation

Please do tell your friends and colleagues about them too.