I had a terrific question from a client today that highlighted a common strategic challenge.
How do we use a storyline to create a ‘paper for noting’?
These are papers that aren't asking for a decision but truly updating our audience on a topic. For example, they might do one of these things:
- confirm that something has been done
- explain that something is ‘on track'
In this situation Adrian was concerned that he didn’t have a ‘so what’ (which is a tale for another day … what really IS a so what after all?).
Rather, he wanted his Board to be aware of a problem so they were ready to hear about his business case in a couple of months’ time.
So, what to do?
In this case Adrian decided to ask the Board to endorse his plan to prepare a business case to address the problem he was facing.
This strategy alerted the Board to the existence of the problem, demonstrated early that the team was taking action and provided clarity around the near-term steps the team would take to address it.
I hope that’s useful and look forward to sending more ideas through next week.
Learn how to communicate complex ideas that cut through using our practical book. We share our seven favourite storyline patterns while also discussing two practical scenarios for each: one operational, one strategic.
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PRESENTED BY DAVINA STANLEY
Davina has helped smart people all over the world clarify and communicate complex ideas for 20+ years.
She began this work when she joined McKinsey & Company as a communication specialist in Hong Kong where she helped others use the Minto Pyramid PrincipleⓇ.
She continued helping others when living in New York, Tokyo and now back in Australia where she was approved by Barbara Minto herself to teach Pyramid.
Her clients include experts across many disciplines across Australia, Asia Pacific, New Zealand, the UK and the US. She currently coaches a number of C-suite executives as well as many mid-level folk and the occasional graduate.
Get her 4 Tips for Communicating Complex Ideas here.