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How To Communicate With Impact
Let me help you communicate better.
I was reminded this week of why thinking and writing don't mix if you want to deliver impact at work.
It's great if you want to keep a journal, write a novel or perhaps some poetry.
But, bear with me.
I do believe writing helps us clarify our thinking.
But I also think writing to think inside a doc or a deck makes for poor business communication.
Communication quality is further reduced by socializing your document with others.
Let me offer three reasons why I believe ‘thinking' into a document leads to cluttered communication that takes far too long to deliver value.
Clarity of messaging is compromised as we seek useful input from others. In today's busy world, messaging must jump off the page the minute someone opens an email, paper or PowerPoint.
Asking stakeholders to review lengthy docs or decks leads to a mess of track changes that focus on the minutiae rather than the substance.
Quality of insight is hard to coalesce into a cohesive argument. If you draft your ideas inside an email, a doc or a deck you will naturally wander all over the place. Your thinking will evolve some here, some there as ideas form. The structure of your story and the quality of your messaging will wander likewise.
Velocity is nearly impossible. By velocity I mean the speed with which you can create your communication, with which your audience can digest it and then make a decision. When my clients skip using a one-page storyline they frequently see at least three problems. They see extensive rework, delayed decisions and lots of last minute scrambling to ‘fix' their docs and decks.
As one CEO said to me recently:
Early Bird registrations for Clarity First close this coming Sunday, June 19th.
>> Click here to learn more.
I hope to see you there.
Warmly,
Davina
Davina has helped smart people all over the world clarify and communicate complex ideas for 20+ years.
She began this work when she joined McKinsey & Company as a communication specialist in Hong Kong where she helped others use the Minto Pyramid PrincipleⓇ.
She continued helping others when living in New York, Tokyo and now back in Australia where she was approved by Barbara Minto herself to teach Pyramid.
Her clients include experts across many disciplines across Australia, Asia Pacific, New Zealand, the UK and the US. She currently coaches a number of C-suite executives as well as many mid-level folk and the occasional graduate.
Get her 4 Tips for Communicating Complex Ideas here.
I came to Friday's interview with Matt Lohmeyer a bit selfishly. Negotiating has often made me nervous and yet he seems to thrive while discussing and doing it.
So, I wanted to learn how he gets great outcomes while actually enjoying the process.
If I am to interpret Matt correctly, the ‘insight' is to explore ‘possibility’ and seek out ‘opportunity’ rather than be driven by the fear of being cornered by a win/lose proposition.
Here are three fear busters that I took away that I hope help you also.
Let me now give you some more detail about these before offering the video recording and two powerful and free tools from Matt.
1 – Deal with the hairy beasts first. By that, Matt suggests dealing with the most difficult issues of a negotiation first. He recommends agreeing the negotiation strategy at the beginning as a way to build rapport, rather than dealing with small items. An example might help.
At the beginning you might ask the other person (note, I am deliberate in not saying ‘the other side') to identify their biggest concern. You might even suggest that you think item X is going to be the most difficult thing to resolve.
This gives them an opportunity to agree or to indicate that item Y or Z is a bigger deal for them. Taking this approach offers many advantages. You
2 – See popular techniques as tools rather than the primary strategy. Matt suggests that emphasising win-win solutions or splitting the difference results in mediocre outcomes. Why?
Because they leave you thinking small. They lead you to
3 – Avoid saying no, and frame your response as a possible alternative. This doesn't mean NEVER saying no as Matt was quick to point out, but rather avoid saying it.
To give an example. Instead of saying ‘No, I can't have coffee with you tomorrow afternoon', say ‘I could have coffee with you at 9am tomorrow at a location near me'.
This then puts the onus back on the other person to decide whether they will make the extra effort to make that time and location work.
This is a simple example, but a powerful principle that empowers me by offering a constructive way out.
These are just some of the gems that Matt shared. You can visit the recording below as well as download two powerful resources he has for us all.
1. A diagnostic to help you calibrate your personal blend of preferred negotiation strategies with the norm group of over 2,500 other executives. How do you actually negotiate? To unlock this tool, you will need to use the password Mythbusters.
2. A generously detailed PDF full of negotiation strategies for you to employ – register below to receive access to Matt's eBook:
Kind Regards,
Davina
Davina has helped smart people all over the world clarify and communicate complex ideas for 20+ years.
She began this work when she joined McKinsey & Company as a communication specialist in Hong Kong where she helped others use the Minto Pyramid PrincipleⓇ.
She continued helping others when living in New York, Tokyo and now back in Australia where she was approved by Barbara Minto herself to teach Pyramid.
Her clients include experts across many disciplines across Australia, Asia Pacific, New Zealand, the UK and the US. She currently coaches a number of C-suite executives as well as many mid-level folk and the occasional graduate.
Get her 4 Tips for Communicating Complex Ideas here.
In a one-on-one with one of my Foundation Members this week she highlighted the difference between using a topic-driven structure and a message-driven structure when preparing her program briefing.
I share this because I hear leaders setting their teams up to prepare communication this way only to complain that the resulting communication didn't hit the mark.
Let me demonstrate by using the topic-driven strategy here for this email so you can see why it doesn’t deliver a high quality communication.
Here is her original structural outline for her program briefing (which she gave permission for me to share … and which she quickly decided not to proceed with).
Here is what is wrong with this approach. It
See what I mean?
Here's a challenge for you: the next time you go to sketch an outline for a substantial piece of communication try focusing it around messages rather than topics.
I hope that helps and look forward to bringing you more ideas next week.
Kind regards,
Davina
Course: Clarity in Problem Solving
In my Clarity in Problem Solving course I use my own experience using these techniques in my business as a case study, combined with a simple, high-level structure for you to follow in your own work.
The 7 module course includes detailed notes and exercises with solutions.
Learn more here.
Davina has helped smart people all over the world clarify and communicate complex ideas for 20+ years.
She began this work when she joined McKinsey & Company as a communication specialist in Hong Kong where she helped others use the Minto Pyramid PrincipleⓇ.
She continued helping others when living in New York, Tokyo and now back in Australia where she was approved by Barbara Minto herself to teach Pyramid.
Her clients include experts across many disciplines across Australia, Asia Pacific, New Zealand, the UK and the US. She currently coaches a number of C-suite executives as well as many mid-level folk and the occasional graduate.
Get her 4 Tips for Communicating Complex Ideas here.
Well, Bill certainly did not disappoint in this morning's interview!
Bill shared career insights that are hugely relevant to all of us, no matter where we are in our careers.
He gave me a new idea for addressing current challenge and judging by the chat messaging others found the same.
I encourage you to take the time to watch the recording below and to consider working with him further. There are three ways to do this:
#1 – Grab a copy of his new book Building a Winning Career, which launched today. He is offering the Kindle version for about $10 for the coming two weeks to make it affordable to everyone, as well as physical copies which Australians can order directly from him, or those overseas can access via online book stores.
#2 – Learn more from him in our two coming Clarity First sessions. The first will be a book discussion and the second a working session to help those present. Clarity First registration is open until 9 December to allow you to join early for the February program.
#3 – Receive a free copy of Bill's book if you are one of the first 10 people to join Clarity First this week.
>> Register here
Davina has helped smart people all over the world clarify and communicate complex ideas for 20+ years.
She began this work when she joined McKinsey & Company as a communication specialist in Hong Kong where she helped others use the Minto Pyramid PrincipleⓇ.
She continued helping others when living in New York, Tokyo and now back in Australia where she was approved by Barbara Minto herself to teach Pyramid.
Her clients include experts across many disciplines across Australia, Asia Pacific, New Zealand, the UK and the US. She currently coaches a number of C-suite executives as well as many mid-level folk and the occasional graduate.
Get her 4 Tips for Communicating Complex Ideas here.